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Keywords: Niche marketing
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Journal Articles
Journal:
Management Decision
Management Decision (2013) 51 (7): 1402–1421.
Published: 02 August 2013
... Emerald Group Publishing Limited 2013 Banks Market entry Niche marketing United States of America Resource partitioning Banking A fundamental question faced by all entrepreneurs when founding a new venture is how broadly to serve the market they are entering – to start up...
