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Keywords: Nudge
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Journal Articles
Journal:
Management Decision
Management Decision (2019) 57 (7): 1443–1456.
Published: 06 November 2018
...Grant Beebe; Milorad Novicevic; Ifeoluwa Tobi Popoola; Joseph (Jody) Holland Purpose The purpose of this paper is to develop a 5As framework for entrepreneurial nudge public leadership for health and wellness promotion based on two exemplary cases in Mississippi. Design/methodology/approach...
