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Keywords: Older consumers
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Journal Articles
Journal:
Management Decision
Management Decision (1990) 28 (6)
Published: 01 June 1990
...Caroline Tynan Older consumers, that is, those people nearing or at retirement age, are increasingly being recognised as an important market segment. This segment is reviewed and some ways for the marketer to approach it are suggested. © MCB UP Limited 1990 Older consumers Market...
