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Keywords: Online review
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Journal Articles
Journal:
Management Decision
Management Decision (2018) 56 (4): 849–866.
Published: 31 January 2018
... publicly available data from www.naver.com to build a sample of online review data concerning box office. The final sample of the study included 2090 movies. Findings The results indicated that in cases when the review is helpful, the number of reviews and review length are more greatly influencing...
