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Keywords: Online review helpfulness
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Journal Articles
Journal:
Management Decision
Management Decision (2017) 55 (4): 681–700.
Published: 15 May 2017
...), the studies on the review helpfulness are lacking when compared to the studies on online reviews. While there have been several studies that examined what makes an online review helpful to consumers (Ahmad and Laroche, 2015 ; Huang et al., 2014 ; Qazi et al., 2016 ; Yin et al...
