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Keywords: Online sales
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Journal Articles
Exploring the link between offline and online retail sales: insights from 15 years of retail sales data in Great Britain
Available to Purchase
Journal:
Management Decision
Management Decision (2026) 64 (2): 630–668.
Published: 31 December 2024
...Bente Fatema Purpose This aim of the research is to explore the link between offline and online retail sales through a comprehensive analysis of 15 years of retail sales data in Great Britain. By quantifying the impact of online sales on offline sales and vice versa on different retail categories...
