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Keywords: Organisational role theory
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (13): 670–692.
Published: 02 June 2026
... by proactively engaging with external customer demand, adapting their role performance in response to shifting organisational expectations, and asserting technical expertise to influence innovation activities, as interpreted through organisational role theory. They play an agentic role by initiating, integrating...
