...Steven Henderson; Angela Zvesper This paper explores the implications of paradigm diversity for understanding the strategic decisions involved in transforming organisations. It examines the conflicting conclusions that can be drawn from a well respected study into strategic change. It shows...

...Christian Grönroos Discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example, industrial marketing and services marketing as well as customer relationship...

... + ΔBE (1) © MCB UP Limited 1997 Brand equity Paradigms Relationship marketing Trust Marketers, and their senior and accounting colleagues, need to assess, annually at least, whether expenditure is meeting the objectives the corporate plan established. Short‐term profit...

... in marketing thinking and behaviour; it is a paradigm shift, not an add‐on to traditional marketing management. Much of what is currently written about RM is theoryless, a stack of fragmented philosophies, observations and claims which do not converge in the direction of an emerging RM theory. For example...

...Tony Morden The purpose is to carry out a strategic evaluation of re‐engineering, restructuring, delayering and downsizing as an influential management paradigm. Contends that this contemporary paradigm is flawed. Defines and describes the contemporary strategic paradigm of the re‐engineering...

...Tony Proctor Notes that paradigms have life cycles and prove increasingly expensive and less effective as they near the end of their life cycles. The process of paradigm shift can be encouraged and effected early through the use of analogical thinking. Points out that analogical thinking brings...

...Christian Grönroos Discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example, industrial marketing and services marketing as well as customer relationship...