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Keywords: Parasocial relationships with influencers
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Journal Articles
E-entrepreneurial intentions: parasocial relationships with influencers
Available to Purchase
Journal:
Management Decision
Management Decision 1–19.
Published: 03 February 2026
...Muhmmad Bilal Ahmad; Subhan Shahid; Ayesha Noor; Abdullah Ijaz Purpose This study examines how parasocial relationships with influencers shape e-entrepreneurial intentions among Millennials and Generation Z. In addition, the study investigates the mediating roles of theory of planned behavior...
