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Keywords: Perceived risk
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Journal Articles
Journal:
Management Decision
Management Decision (2018) 56 (6): 1232–1246.
Published: 12 April 2018
... functions of virtual agents on online trust. The findings also confirm the moderating role of the perceived risk. Research limitations/implications The authors’ convenience sample shows a bias towards a lack of familiarity with virtual agents. Practical implications Wine business actors need...
