... Z’s behaviour; previous research shows that the corporate work culture has been bound to tailor policies to recruit, retain and motivate them. Thus, this paper aims to absorb the essence of the personalisation of employee experience for Generation Z. Design/methodology/approach The primary aim...

...Neena Sinha; Nikita Kataria; Garima Kapoor Purpose The study examines the impact of various aspects of channel integration quality, personalisation and perceived warmth on behavioural outcomes through customer engagement in omnichannel retailing. Design/methodology/approach This study is based...