... knowledge‐intensive and a source of great intellectual capital is the pharmaceutical industry (Daum, 2005). This industry is research‐intensive (DeVol et al., 2004), highly innovative (Chen, 2004), well balanced in its use of human intervention and technology (Hermans, 2004), and to a large extent...

... be contacted at: amanda.langley@northampton.ac.uk © Emerald Group Publishing Limited 2007 Strategic change Strategic choices Pharmaceuticals industry There has been much debate in the literature about the sources of organisational competitive advantage. Thomas and Pollock (1999...