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Keywords: Product life cycle
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Journal Articles
Journal Articles
Management Decision (2011) 49 (4): 533–547.
Published: 03 May 2011
... and Chakrabarti, 1999) and for firms facing rapid technological change and compressed product life cycles (Parry et al., 2009) such high‐technology (high‐tech) industries. Firms in high‐tech industries face increased competition, continuous development, changing customer needs and requirements, which...
Journal Articles
Management Decision (2008) 46 (7): 1066–1080.
Published: 01 August 2008
... to understanding pricing strategy in mature industrial markets. Researchers and managers frequently treat these markets as extensions of their emerging or growing product life cycle stages. However, mature product markets exhibit different product‐market characteristics. Originality/value The article's...

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