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Keywords: Product market relatedness
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Journal Articles
Journal:
Management Decision
Management Decision (2017) 55 (10): 2237–2255.
Published: 20 November 2017
... positions of firms in their country-of-origin and their product markets (i.e. international alliance and product market relatedness). A partner from a different country can create great uncertainty for the focal firm. Similarly, the focal firm can be concerned about opportunistic behavior of competing...
