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Keywords: Production innovation
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Journal Articles
Journal:
Management Decision
Management Decision (1992) 30 (2)
Published: 01 February 1992
... for making the approach work in large organizations, drawing on examples of new style product development in American, Japanese and British companies. © MCB UP Limited 1992 Japan Marketing opportunity Production innovation United Kingdom USA 8 MANAGEMENT DECISION 30,2 N ew style product...
