... These findings advance understanding of consumer behavior in digital financial services by revealing how emotional contexts shape insurance decisions. The study extends the protection motivation theory by demonstrating distinct emotional pathways linking cognitive appraisals to behavioral intentions PMT...

... benefits. The purpose of this paper is to employ location and protection motivation theories as complementary lenses for this investigation. Design/methodology/approach Data were purposively collected from ten businesses. Then, using MAXQDA 2018 software programme for qualitative data, a systematic...

.... Then, structural equation modeling was carried out to analyze the data. Findings Protection motivation theory is valuable to apply specifically since it introduces the concept of coping appraisal. The findings demonstrate that deontic justice theory (DJT) is a suitable framework that can be employed to shed...