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Keywords: Public marketing
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Journal Articles
Estela Núnez-Barriopedro, Azucena Penelas-Leguía, José María López-Sanz, María Cristina Loranca-Valle
Journal:
Management Decision
Management Decision (2024) 62 (2): 725–739.
Published: 27 January 2023
... Limited Licensed re-use rights only SEM model Public marketing Management Public service Taxes Happiness Additionally, this crisis situation is influencing the definition of the welfare state, as the intervention of the public sector to ensure and protect citizens against certain...
