... managers should understand the significant role of SOC and interactions in enhancing purchase intentions (PI) through KS. They should pay attention to an open environment of KS for obtaining innovative products, provide credible and valuable information for customers to achieve lower health risk concerns...

...Jighyasu Gaur; Venkatesh Mani; Pratyush Banerjee; Mehdi Amini; Ritu Gupta Purpose Extant literature provides insights about consumers’ purchase intentions (PI) and willingness to pay for reconstructed products but does not capture cross-cultural differences. The purpose of this paper...