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Keywords: Rating
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Journal Articles
Rating online commodities by considering consumers’ purchasing networks
Available to Purchase
Journal:
Management Decision
Management Decision (2014) 52 (10): 2002–2020.
Published: 11 November 2014
...Yongli Li; Chong Wu; Peng Luo Purpose – Rating, as a common way of evaluation, is a significant exercise and plays a major role in managerial decision-making in general and in particular online purchasing. The paper aims to discuss these issues. Design/methodology/approach – This study...
