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Keywords: Rational processing
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Journal Articles
Journal:
Management Decision
Management Decision (2023) 61 (6): 1612–1633.
Published: 05 April 2023
... still deviate from that logic. In organizations, some theories assumed all the decisions are following a rational process, but some others proved that in the purchasing process it depends on the task and the complexity of the process (Kotler et al., 2006). As humans, we can not be rational all...
Includes: Supplementary data
