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Keywords: Reactive digital orientation
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Journal Articles
Effects of digital orientation alternatives on firm value
Available to Purchase
Journal:
Management Decision
Management Decision (2024) 62 (11): 3580–3606.
Published: 28 May 2024
... companies take in launching digital initiatives? How does the choice between a proactive digital orientation (Pro-DO) and a reactive digital orientation (Rea-DO) influence firm value? Design/methodology/approach The authors adopted machine learning and a quantitative research approach using observations...
