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Keywords: Reactive green innovation
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Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (3): 368–398.
Published: 23 March 2012
...Yu‐Shan Chen; Ching‐Hsun Chang; Feng‐Shang Wu Purpose The purpose of this paper is to explore the origins of the two types of green innovations: proactive and reactive green innovations. Design/methodology/approach In order to satisfy the essence of the triangulation in methodology, this study...
