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Keywords: Reference effect
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Journal Articles
Management Decision (2017) 55 (5): 1006–1021.
Published: 19 June 2017
...Jiaming Liu; Chong Wu; Tianyi Su Purpose The purpose of this paper is to discuss the role of reference effect on newsvendor’s decision behavior in a market with strategic customers and work out the newsvendor’s optimal pricing policy and ordering quantity. Design/methodology/approach...

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