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Keywords: Relationship age
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Journal Articles
Journal:
Management Decision
Management Decision 1–20.
Published: 22 April 2026
...Moustafa Battor; Eiman Binyamien; Charles Dennis Purpose The study addresses two key questions: (1) How do customers' risk tolerance and relationship age moderate the effect of customer engagement on customer co-creation? (2) How does customer engagement in the co-creation process influence...
