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Keywords: Relationship benefits
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Journal Articles
Journal:
Management Decision
Management Decision (2017) 55 (7): 1441–1459.
Published: 21 August 2017
... and relationship value and benefits. In addition, from the management approach, the authors seek to describe the segments that enable the development of differentiated strategies aimed at consolidating relationship benefits in the long term. Design/methodology/approach Using a sample of 310 travel agencies who...
