... the interaction between Sustainability-Oriented Service Innovation (SOSI), information and communication technologies (ICT), relationship value, and satisfaction in the context of the service sector from the companies’ perspective. Design/methodology/approach We used a structural model based on data from 450...

...Susanne Åberg; Poul Houman Andersen Purpose This paper aims to explore the role of heuristics in the reassessment of relationship events and how it influences perceptions of commitment, fairness and relationship value. It answers the question of how heuristics interrelate with decision-makers...

...Alfonso Ruiz-Martinez; Irene Gil-Saura; Marta Frasquet Purpose The purpose of this paper is to define the relationship strategy of manufacturers with their retail customers through the identification of axes for the creation of relationship value. Design/methodology/approach A survey...

... and relationship value and benefits. In addition, from the management approach, the authors seek to describe the segments that enable the development of differentiated strategies aimed at consolidating relationship benefits in the long term. Design/methodology/approach Using a sample of 310 travel agencies who...