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Keywords: Relativism
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Journal Articles
Journal:
Management Decision
Management Decision (2024) 62 (2): 665–684.
Published: 06 February 2023
... and perceived CSR significantly influence consumer happiness. Consumer happiness is a significant antecedent of brand admiration. Although consumers' ethical position (idealism and relativism) is linked to ethical consumption, ethical consumption does not influence consumer happiness. Idealism and relativism...
