... as a way of writing alongside other writing styles that researchers apply to make sense of their fieldwork. Findings The different forms of reporting research can be used to give us different views, in general, and that poetry can be used throughout the research process to improve it, in particular...

... to focus on product development and customer service content strategy, while those practising top‐down blogging focus on thought leadership or promotional content strategy. Research limitations/implications This study reports leading blogging firms among the Fortune 500 companies. However...

...Andrew Flitman A common complaint about strategic plans is that, once developed, they tend to be largely forgotten until the next planning cycle. At that time a review is made of the progress to strategic goals. What is needed, however, is a reporting tool that actively tracks progress towards...

...Mohamed Zairi; Steve Letza A key to economic success is that a company should be clear about its purpose. Existing methods of reporting company performance have proved inadequate. The missing link could be incorporating mission statements to share the mission/purpose of the organization...