...David Cavazos; Mathew Rutherford; Ali Shahzad Purpose This study examines how firm product reputation functions as an internal and external expectations-setting mechanism shaping firm and external stakeholder behavior. Design/methodology/approach Longitudinal analysis of 17,879 recalls from 15...

... and reputation. Drawing from an in-depth review of the literature, this study offers a novel integrative framework, together with a set of proposals with managerial and theoretical implications. Practical implications The proposed framework aims to clarify the relationship between internal identity...

...Mark Washburn; Kenji Klein Purpose The purpose of this paper is to develop theory regarding reputation and legitimacy signaling by organizations in contested emerging fields characterized by category ambiguity. Because impression management becomes increasingly important as category boundaries...