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Keywords: Research avenues
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Journal Articles
Exploring the knowledge structure of the relationship between value co-creation and customer satisfaction
Available to PurchaseJuan-José Nájera-Sánchez, Ricardo Martinez-Cañas, María-Ángeles García-Haro, María Pilar Martínez-Ruiz
Journal:
Management Decision
Management Decision (2022) 60 (12): 3366–3387.
Published: 12 April 2022
... of research in value co-creation and the customer satisfaction literature is proposed. The authors identify main topics by clusters and then detect research gaps and propose new research avenues for the future. Juan-José Nájera-Sánchez is the corresponding author and can be contacted at: juanjose.najera...
