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Keywords: Resource asymmetry
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Journal Articles
Strategic responses: integrating awareness–motivation–capability with prospect theory
Available to Purchase
Journal:
Management Decision
Management Decision 1–27.
Published: 05 May 2026
...Joonho Shin; Matthew A. Hawkins; Changbum Choi Purpose This study examines how small and medium-sized enterprises (SMEs) navigate the strategic dilemma between high-risk strategic initiatives and low-risk tactical responses under conditions of resource asymmetry. By integrating the awareness...
