...Sandro Castaldo; Andrea Ciacci; Lara Penco; Ginevra Testa Purpose This article aims to investigate how artificial intelligence (AI) applications are transforming loyalty management in the retail sector, generating unprecedented potential benefits and challenges. The research applies the conceptual...

...Bente Fatema Purpose This aim of the research is to explore the link between offline and online retail sales through a comprehensive analysis of 15 years of retail sales data in Great Britain. By quantifying the impact of online sales on offline sales and vice versa on different retail categories...

...João J.M. Ferreira, Jose Enrique Vila, and Anastasia Mariussen; Marta Frasquet; John Dawson; Alejandro Mollá Purpose – The purpose of this paper is to propose a framework, based on empirical research, to explain the strategic processes of post-entry development in international retailing through...