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Keywords: Review characteristics
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Journal Articles
Journal:
Management Decision
Management Decision (2018) 56 (4): 849–866.
Published: 31 January 2018
... prior work regarding eWOM and box office. In order to explain the interaction effect of helpfulness with other variables on product sales, this study posits that review characteristics such as number of reviews, review rating, review length interact with review helpfulness to have an influence on box...
