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1-2 of 2
Keywords: Risk tolerance
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Journal Articles
Examining a boundary condition of customer co-creation: customer engagement
Available to Purchase
Journal:
Management Decision
Management Decision 1–20.
Published: 22 April 2026
...Moustafa Battor; Eiman Binyamien; Charles Dennis Purpose The study addresses two key questions: (1) How do customers' risk tolerance and relationship age moderate the effect of customer engagement on customer co-creation? (2) How does customer engagement in the co-creation process influence...
Journal Articles
Managerial risk taking: a conceptual model for business use
Available to Purchase
Journal:
Management Decision
Management Decision (2018) 56 (11): 2487–2501.
Published: 25 June 2018
... perception, and risk tolerance. Future directions for empirical research are also presented. Dr Liana Holanda Nepomuceno Nobre is the corresponding author and can be contacted at: liananobre@ufersa.edu.br 26 09 2017 18 12 2017 30 04 2018 26 05 2018 Risk refers to the degree...
