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Keywords: Sales methods
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Journal Articles
Journal:
Management Decision
Management Decision (1996) 34 (8): 60–63.
Published: 01 October 1996
... to someone is such an underhand business that they want to call it something else? The marketing bit was explained as follows: © MCB UP Limited 1996 Closing the sale Direct selling Sales methods Sales methods Selling Marketing As a young and upwardly mobile marketing executive...
Journal Articles
Journal:
Management Decision
Management Decision (1996) 34 (6): 57–64.
Published: 01 August 1996
... × D × K × V where: B =the customer response or internal response tendency (i.e., purchasing behaviour); P =predisposition (i.e., force of habit); © MCB UP Limited 1996 Behavioural sciences Consumer behaviour Sales Sales methods...
