... to which sustainable practices implemented in commercial distribution function as a strategic enabler of salespeople's innovative behaviour. It also examines the impact of sales-service ambidexterity on this relationship, as well as the importance of value co-creation. Design/methodology/approach...

...Xiaoyong Zheng Purpose Although social networks play an important role in individual ambidexterity, few studies have examined the impact of salespeople's social networks on sales-service ambidexterity. The purpose of this paper is to explore how salespeople's internal and external social networks...