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Keywords: Salespeople's innovative service behaviour
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Journal Articles
Salespeople's innovative behaviour: sustainable practices
Available to Purchase
Journal:
Management Decision
Management Decision 1–25.
Published: 05 February 2026
... and decorating materials company. Findings The results show that sustainability dimensions are key factors driving salespeople's innovative service behaviour. Furthermore, sales-service ambidexterity and value co-creation significantly strengthen this relationship. As a result, these variables enhance...
