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Keywords: Saudi consumers
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Journal Articles
Journal:
Management Decision
Management Decision (2018) 56 (8): 1663–1681.
Published: 05 June 2018
... category and by the level of a country’s economic development. The purpose of this paper is to examine the impact of the macro and micro country images of four countries (USA, Italy, Korea, and Malaysia) on Saudi consumers’ purchase intentions in two product categories (symbolic and functional product...
