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Keywords: Service management
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Journal Articles
Designing AI-based interactive avatars in healthcare services: the impact of human-like similarity on emotional responses
Available to Purchase
Journal:
Management Decision
Management Decision 1–25.
Published: 25 December 2025
... 2025 21 11 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Avatars Uncanny valley Anthropomorphism Perceived creepiness Digital literacy Service management Immersive technologies, including virtual reality (VR), augmented...
