Keywords: Service map
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Journal Articles
Management Decision (2016) 54 (9): 2106–2132.
Published: 17 October 2016
...Jieun Kim; Sungjoo Lee; Yongtae Park Purpose The purpose of this paper is to propose the use of a user-centric service map to facilitate the visual exploration and monitoring of user context information for proactive market analysis. Design/methodology/approach The paper supports a context...

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