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Keywords: Service supplier
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Journal Articles
Influencer marketing: service supplier selection
Open Access
Journal:
Management Decision
Management Decision (2025) 63 (13): 146–173.
Published: 25 March 2025
... framework. This work not only fills the gap in existing research regarding quantitative decision-making models for SMI selection but also expands applications of the OPA method to address service supplier selection problems. Shahryar Sorooshian can be contacted at: shahryar.sorooshian@gu.se 21...
