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Keywords: Servitisation
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Journal Articles
Knowledge exchange in SMEs service innovation with design thinking
Available to Purchase
Journal:
Management Decision
Management Decision (2023) 61 (7): 2029–2049.
Published: 28 March 2023
... This study addresses the call on tools and methods for servitisation, suggesting that changing the culture and mindsets of both the top management and the staff are critical for the success of servitisation and the implementation of design thinking. In addition, this research suggests the need to embed...
