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Keywords: Sharing recipients
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (9): 3435–3456.
Published: 23 June 2025
... 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Narcissism Coupon sharing Social media Self-enhancement Sharing recipients Coupon sharing refers to a promotion method that customers receive coupons by recommending a brand...
