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Keywords: Site location
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Journal Articles
Intelligent Computer Models for Marketing Decisions
Available to Purchase
Journal:
Management Decision
Management Decision (1994) 32 (4): 30–35.
Published: 01 June 1994
... is a complex management decision because of the long‐term commitment and sizeable investment involved. Site Location analysis can be approached from a conventional route by using gravity‐based models to provide a theoretical foundation. The gravity model has been around for a long time and it has proved its...
