... industry. This research contributes a set of generic models that examine business ethics dynamics. © MCB UP Limited 2003 Business ethics Ethics Social economics The concept of ethics is a complex one that is predicated on an interchange of views about the individual belief systems...

... their participation. The paper draws upon these multiple narratives to explore the ways LETS may be both similar to and different from other forms of economic and social praxis. The authors’ argument is that “mainstream” marketing concepts and practices fail to embrace all the complexities of LETS as social‐economic...