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Keywords: Social marketing
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Journal Articles
Journal:
Management Decision
Management Decision (2024) 62 (2): 549–574.
Published: 30 May 2023
... of happiness and social marketing. In addition, the profiles of the messages that show an association with the impact of the messages have been identified. Design/methodology/approach An empirical analysis of the Twitter posts of Spain's ten most responsible companies has been carried out. The methodology...
