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Keywords: Soft drinks
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Journal Articles
Journal:
Management Decision
Management Decision (1996) 34 (8): 41–47.
Published: 01 October 1996
.... Notes that opportunities were arising in nearby Albania; however, consensus was lacking as to what should be done next. © MCB UP Limited 1996 Albania Consumer behaviour Macedonia Marketing Soft drinks It was the summer of 1994. Afri‐Cola Bluna GmbH was a relatively small business...
