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1-4 of 4
Keywords: Statistics
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Journal Articles
Predictive strategic marketing management decisions in small firms: A possible Bayesian solution
Available to Purchase
Journal:
Management Decision
Management Decision (2007) 45 (6): 1038–1057.
Published: 26 June 2007
.../methodology/approach A triangulated approach which uses qualitative group discussions and thematic content analysis, a reasonably large‐scale questionnaire sample survey administered by post and analysed using descriptive statistics and non‐parametric tests of association and a case study approach based...
Journal Articles
Measuring brand associations for museums and galleries using repertory grid analysis
Available to Purchase
Journal:
Management Decision
Management Decision (2002) 40 (4): 383–392.
Published: 01 May 2002
... of statistical analysis. The results of an exploratory study of museum brand associations are reported, along with a discussion of the method of repertory grid analysis that was used to obtain the data. A total of 11 museums in London were targeted, with a special focus on the Tate Gallery. © MCB UP Limited...
Journal Articles
Journal:
Management Decision
Management Decision (1999) 37 (4): 2–3.
Published: 01 May 1999
...Alf H. Walle Research Statistics When using Internet and the World Wide Web, I have often been a victim of fate. On some occasions, I quickly achieved or surpassed my goals; on other occasions, facts remained elusive. There has been no way to predict my level of success until the hunt...
Journal Articles
Industry turbulence and information technology structure: an empirical investigation
Available to Purchase
Journal:
Management Decision
Management Decision (1996) 34 (7): 39–48.
Published: 01 September 1996
... revealed a statistically positive significant relationship between the level of turbulence firms face and the degree of IT centralization. © MCB UP Limited 1996 Information technology Statistics Turbulence USA Different organizations subscribe to various overall organizational...
