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Keywords: Stimulus-organism-response (S-O-R) model
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (9): 3734–3758.
Published: 23 June 2025
.... Design/methodology/approach The theoretical framework presented in this study integrates the unified theory of technology acceptance and use (UTAUT) and its extension, the UTAUT2, with the stimulus-organism-response (S-O-R) model. Empirical data were quantitatively analyzed using SmartPLS 4. Findings...
