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Keywords: Stimulus-organism-response model
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (6): 2206–2229.
Published: 29 April 2025
...-organism-response model Structural equation In recent years, customer experience (CX) has gained widespread attention in business research, with many managers and researchers now focusing on this topic. Although it is not a new concept, in the last decade CX has enjoyed a renewed interest thanks...
